VALUE PROPOSITION
Customer satisfaction surveys must not only measure, identify and benchmark your customer satisfaction levels, but the results of the customer satisfaction survey must be integrated into your business plan. Also, you must have infrastruture to support your business plan and close the gaps. In addition, the key to getting increased customer satisfaction, more sales and higher profitability is overall effective business performance. All of these value points may be accomplished by using the Customer Satisfaction Survey Advisor Process (CSSAP).